Inspiring and accelerating the creation of innovative & creative ideas in digital, interactive and integrated communication
Overview
The creation of effective digital ideas, using the ever expanding innovative digital tools and platforms, when interactive and integrated solutions are so required and needed, is one of the most exciting communication tasks, but also one of the hardest to master.
An analysis of the world's most creative and effective digital, interactive and integrated ideas and campaigns (2009-2011) reveals that in spite of the great variety of media used, the variety of technologies, and the uniqueness and the originality of each campaign/idea, there are yet some recurring thinking patterns behind these ideas.
This training workshop is designed to familiarise digital, interactive and communication professionals with these innovative thinking patterns, and supply them with practical thinking tools to enhance their creative potential and inspire them to create more creative and effective ideas, campaigns and solutions.
Learning Objectives
Upon completion of this workshop participants should be able to:
- Introduce the notion of thinking patterns behind creative digital ideas and campaigns.
- Identify the factors of success behind some of the most inventive and creative digital/interactive ideas and campaigns that were created internationally and in various markets worldwide.
- Explore a set of creative thinking tools that enable us to better create new ideas in these fields.
- Empower, direct and inspire participants to develop unconventional and original ideas.
- Coach participants to apply the learned tools on real briefs and tasks and develop original, relevant and inspiring ideas.
Audience
This workshop would be beneficial to anyone from the creative industries: ad agencies, professionals involved in media, digital, public relations, below the line advertising, out of home advertising, as well as for marketing professionals.
Programme Outline
Topics to be covered during this workshop include:
- How to use the interactive tools and cross the border between the on-line and the off-line worlds, thus creating innovative usage of the digital tools in people's every-day life.
- How to create innovative applications and new usage of existing technologies for new brand experiences and brand communication.
- How to transform a brand into a warrior for a surprising cause, and initiate a social or cultural movement in the service of the brand.
- How to create, within a limited media budget, ideas which provoke strong and social network buzz and free media coverage.
- How to transform a static medium into an interactive platform and a stage for live event with spontaneous participation of consumers.
Attend Workshop #2
Digital, Interactive & Integrated Communication
Date:
October 30th, 2011
Time:
9:00 a.m. – 4:30 p.m.
Cost:
$2,000.00 per participant,
inclusive of all training materials, lunch, refreshments and certificate
(Groups of 5 persons or more will receive a 5% discount)
Venue:
Arthur Lok Jack
Graduate School of Business
Max Richards Drive,
Uriah Butler Highway,
North West,
Mt. Hope
Testimonials
"... Your training helped us a lot to develop for the first time a very coherent and structured understanding of how integration works, also with a very strong input on digital, and provided us with the main psychological mechanism that trigger mass consumer involvement. I would go through that training once more just to make sure I didn't miss anything."
- Dinu Panescu Group Creative Director, McCann Erickson Romania
"the training on creating integrated campaigns and the tools was very relevant. It met perfectly my expectations. More over, we won an important pitch with one of the ideas that was developed during the training. Thank you for everything and we need to follow it up".
- Adrian Botan, Chief Creative Director, McCann Erickson Bucharest, Romania
"Over a four year span I invited Yonathan a couple of times to run creative training programs; once for the agency internally and again for a client-specific program. The results were clear – a year after the internal training we were ranked as one of the top creative agencies in the region both at award shows and within our network."
