This programme examines the most effective and innovative award winning campaigns (2008-2011) and identify the recurring thinking patterns behind these campaign ideas. Based on these patterns, it then offers structured thinking tools for developing innovative, breakthrough original ideas, covering both classical advertising media and the field of interactive and integrated projects.
This training workshop is designed to familiarise digital, interactive and communication professionals with these innovative thinking patterns, and supply them with practical thinking tools to enhance their creative potential and inspire them to create more creative and effective ideas, campaigns and solutions.
Venue:
Arthur Lok Jack
Graduate School of Business
Max Richards Drive,
Uriah Butler Highway,
North West,
Mt. Hope
Sponsors:
